I started writing in 2019 while working in IT support and quickly realised I loved turning complex ideas into clear, useful words way more than fixing computers. After freelancing on the side for years, I founded Assisttane Digital  in 2025 to combine everything I’m good at: strategic content that ranks and converts + building fast, clean WordPress sites + acting as a high-level operations partner for coaches, founders, CEOs, and ecommerce brands.

I write blogs, landing pages, product copy, founder stories, case studies, LinkedIn threads, newsletters, lead magnets, and more all focused on helping businesses communicate better so they can sell more and scale faster.

Outside work I’m happiest driving across Kenya chasing nature and adventure Rift valley Escarpments, Mountain trails, anywhere the pavement ends. I train 4 days a week; discipline in the body sharpens the mind. I read obsessively about human behavior, habits, decision-making, and why people do what they do it quietly shapes every line I write and every system I build.